The complex web of political-economic relations that constitutes biotechnology coupled with
a contentious history of public resistance, illustrates the power of perceptions of credibility in
mediating individuals' judgements about GMOs. To more accurately measure what
contributes to public skepticism of GM foods, the present research applies a
multidimensional model of source credibility comprised of scientific understanding, integrity,
agreement, concern, trust, and goodwill (bias). Testing the Anti-Reflexivity Thesis in a new …