complexity is to reduce the complexity. Rather than providing education or information at the point of enrollment, the goal should be to make planssimple enough so that even poorly informed consumers can understand them. Making … Given the substantial economic and psychological consequences of insurancecomplexity for plan enrollment, healthcare utilization, and competition between insurers, we believe that the case for policies that …
Making health plans simpler and more understandable to consumers will help them to make efficient decisions, thereby alleviating both the financial and psychological burdens of enrollment.