Objective Taxation equitably reduces smoking, the leading cause of health inequalities. The
tobacco industry (TI) can, however, undermine the public health gains realised from tobacco
taxation through its pricing strategies. This study aims to examine contemporary TI pricing
strategies in the UK and implications for tobacco tax policy. Design Review of commercial
literature and longitudinal analysis of tobacco sales and price data. Setting A high-income
country with comprehensive tobacco control policies and high tobacco taxes (UK) …

CORRECTION: Tobacco industry strategies undermine government tax policy: evidence
from commercial data — the University of Bath's research portal … CORRECTION: Tobacco
industry strategies undermine government tax policy: evidence from commercial data …
Tobacco Control …