[图书][B] Totohealth in East Africa: reaching financial sustainability in the bottom of pyramid healthcare market
A Sottini, G Ciambotti, A Sydow - 2020 - sk.sagepub.com
Totohealth is a mobile health for-profit social enterprise founded by Felix Kimaru in 2014.
The company aims to improve maternal and newborn child health by disseminating
accurate, targeted, and timely information through SMS mobile technology. Totohealth
developed a mobile technology to allow parents from marginalized African communities to
monitor their pregnancies and children's health, as well as empower them with vital health
information. These communities are known in economic terms as the bottom of the pyramid …
The company aims to improve maternal and newborn child health by disseminating
accurate, targeted, and timely information through SMS mobile technology. Totohealth
developed a mobile technology to allow parents from marginalized African communities to
monitor their pregnancies and children's health, as well as empower them with vital health
information. These communities are known in economic terms as the bottom of the pyramid …
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