Tourist shopping is important as a source of revenue at the tourist destination. To maximize
that income destinations need to offer high shopping value to the visitors. This paper reports
the results of a study using data derived from 643 respondents at Antalya. The determinants
of shopping value are found to be tangibles, staff and product, of which staff was the most
important, but also the least satisfactory. Additionally shopping value was found to comprise
three sub-dimensions: the hedonic-enjoy, hedonic-escapism and utilitarian. Utilitarian value …