Popularization of the term “generation” in contemporary discourse has resulted in confusion and dilution regarding what it really means (Pilcher 1994). Adding to the confusion is the fact that “generations” have been described in multiple ways in the academic literature as well. In many organizational studies, age cohorts have served as a proxy for one’s generation (see, for example, Twenge et al. 2010). Most recently, some scholars have suggested that generations can be understood as identities (Joshi et al. 2010), or composites of values and beliefs with which individuals identify (Finkelstein et al. 2001). An identity-based approach can provide a more robust explanation of generations by shifting the focus from groupings to identities and identification. Thus, this chapter asks the question: how might identity and identification be useful to understanding generations? After reviewing definitional aspects of generations, we draw on a cross-generational qualitative study to explore generations, identity, and identification. Our study contributes to understanding “generation” by elaborating four ways in which individuals relate to generations through an identity framework: strong identities (in which generational categories are perceived to possess unique and identifiable traits), identification (in which individuals strongly define themselves as a member of a particular generational category and its perceived traits), disidentification (in which individuals state that they do not define themselves by a particular generational category), and de-prioritization (in which individuals place their generation low on a list of possible identities by which they define themselves).