… Purpose This paper extends and develops pre-existing “general” models of donor
behaviour in order to create a fresh model useful for charities concerned with mental disability.
… The purpose of the present paper is to create a model that explains donor behaviour
relating to a particular genre of unpopular cause: mental disability1. … This situation was
acceptable in the present study because the research sought to identify differences between
the variables known to affect donor behaviour in general models of giving and the variables …