Town and gown: the value of the city to the university
EJ Winter… - Academy of Marketing …, 2014 - researchportal.port.ac.uk
Academy of Marketing Conference, 2014•researchportal.port.ac.uk
Since medieval times, universities and their host cities have enjoyed a close relationship.
The social, economic and even intellectual capital benefits that the university can bestow
upon the city have been written about for many years and are not in question. However there
has been surprisingly little written about the relationship from the university's point of view–
what benefits does the city bring to the university?
The social, economic and even intellectual capital benefits that the university can bestow
upon the city have been written about for many years and are not in question. However there
has been surprisingly little written about the relationship from the university's point of view–
what benefits does the city bring to the university?
Abstract
Since medieval times, universities and their host cities have enjoyed a close relationship. The social, economic and even intellectual capital benefits that the university can bestow upon the city have been written about for many years and are not in question. However there has been surprisingly little written about the relationship from the university’s point of view–what benefits does the city bring to the university?
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