Trade promotion and SME export performance

T Wilkinson, LE Brouthers - International Business Review, 2006 - Elsevier
International Business Review, 2006Elsevier
In this paper, we attempt to further develop an international resource-based view of small
and medium-sized enterprises (SMEs) by examining the effectiveness of a set of export
promotion services. Specifically, we investigate the impact of US state-sponsored export
promotion activities on the international marketing efforts of small to medium-sized
enterprises. We hypothesize and find that, even after controlling for internal firm resources,
the use of trade shows and programs identifying agents and distributors contribute positively …
In this paper, we attempt to further develop an international resource-based view of small and medium-sized enterprises (SMEs) by examining the effectiveness of a set of export promotion services. Specifically, we investigate the impact of US state-sponsored export promotion activities on the international marketing efforts of small to medium-sized enterprises. We hypothesize and find that, even after controlling for internal firm resources, the use of trade shows and programs identifying agents and distributors contribute positively to SME satisfaction with export performance. Managerial implications are discussed.
Elsevier
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