Twenty20 cricket: An examination of the critical success factors in the development of the competition
C Hyde, A Pritchard - International Journal of Sports Marketing and …, 2009 - emerald.com
C Hyde, A Pritchard
International Journal of Sports Marketing and Sponsorship, 2009•emerald.comThis study examined the Twenty20 cricket competition launched in England and Wales in
2003. The findings identified that the competition has many of the characteristics which
current diffusion models believe to be critical success factors. However, most research
focused on American and Australian sports, and two key contextual factors are excluded:
both timing and weather have been critical factors in the competition's success.
2003. The findings identified that the competition has many of the characteristics which
current diffusion models believe to be critical success factors. However, most research
focused on American and Australian sports, and two key contextual factors are excluded:
both timing and weather have been critical factors in the competition's success.
This study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which current diffusion models believe to be critical success factors. However, most research focused on American and Australian sports, and two key contextual factors are excluded: both timing and weather have been critical factors in the competition's success.
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