Understanding adopters of audio information innovations
KA Neuendorf, D Atkin, LW Jeffres - Journal of Broadcasting & …, 1998 - Taylor & Francis
KA Neuendorf, D Atkin, LW Jeffres
Journal of Broadcasting & Electronic Media, 1998•Taylor & FrancisThe use of two phone‐based audio innovations—audiotext audio information services and
fax—was assessed in a probability survey of urban respondents. Support was found for the
notion that social indicators are less important in the prediction of innovation use than are
attitudinal and communication variables. Findings are interpreted in light of diffusion of
innovation theory and research on the adoption of new technologies.
fax—was assessed in a probability survey of urban respondents. Support was found for the
notion that social indicators are less important in the prediction of innovation use than are
attitudinal and communication variables. Findings are interpreted in light of diffusion of
innovation theory and research on the adoption of new technologies.
The use of two phone‐based audio innovations—audiotext audio information services and fax—was assessed in a probability survey of urban respondents. Support was found for the notion that social indicators are less important in the prediction of innovation use than are attitudinal and communication variables. Findings are interpreted in light of diffusion of innovation theory and research on the adoption of new technologies.
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