In the face of a highly competitive environment, it has long been considered important for a
hotel to formulate a marketing competition strategy, strengthen corporate operations and
upgrade quality of service. In formulating competition strategies, one must first measure the
comparative performance of the entire industry, before one may understand one's
advantages and disadvantages. This paper uses data envelopment analysis (DEA),
developed by Charnes et al.(Eur. J. Oper. Res. 2 (6)(1978) 429), and the Malmquist …

In the face of a highly competitive environment, it has long been considered important for a
hotel to formulate a marketing competition strategy, strengthen corporate operations and
upgrade quality of service. In formulating competition strategies, one must first measure the
comparative performance of the entire industry, before one may understand one's
advantages and disadvantages. This paper uses data envelopment analysis (DEA),
developed by Charnes et al.(Eur. J. Oper. Res. 2 (6)(1978) 429), and the Malmquist …