Using pre-commitment to reduce alcohol consumption: Lessons from a quasi-experiment in Thailand
N Witvorapong, S Watanapongvanich - Socio-Economic Planning Sciences, 2020 - Elsevier
Based on primary data of 453 drinkers in Thailand, this study investigates the impact of pre-
commitment on alcohol consumption. It exploits the quasi-experimental nature of a social
marketing campaign in Thailand implemented in 2014, where all drinkers were able to
publicly pledge temporary alcohol abstention, and some but not all drinkers were provided
with community-based health promotion interventions conducted by local residents. This
study argues that the campaign had a pre-commitment device implicitly integrated into it; …
commitment on alcohol consumption. It exploits the quasi-experimental nature of a social
marketing campaign in Thailand implemented in 2014, where all drinkers were able to
publicly pledge temporary alcohol abstention, and some but not all drinkers were provided
with community-based health promotion interventions conducted by local residents. This
study argues that the campaign had a pre-commitment device implicitly integrated into it; …
以上显示的是最相近的搜索结果。 查看全部搜索结果