Using social media in business-to-business marketing
R Brennan, R Croft - The European financial review, 2013 - uhra.herts.ac.uk
R Brennan, R Croft
The European financial review, 2013•uhra.herts.ac.ukTwitter, Facebook and LinkedIn have proven to be game changers in business-to-customer
marketing, opening up whole new ways of enthusing the customer for your products or
services. Ross Brennan and Robin Croft, both marketing specialists, now question how
these social media have made an impact on business-to-business marketing and what
distinguishes its approaches from standard business-to-customer strategies
marketing, opening up whole new ways of enthusing the customer for your products or
services. Ross Brennan and Robin Croft, both marketing specialists, now question how
these social media have made an impact on business-to-business marketing and what
distinguishes its approaches from standard business-to-customer strategies
Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing specialists, now question how these social media have made an impact on business-to-business marketing and what distinguishes its approaches from standard business-to-customer strategies
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