… marketing is the central determinant of returns to investors. This paper explores how marketing
… can be used as a powerful technique for developing and justifying marketing strategies. …

This book provides a clear practical introduction to shareholder value analysis for the marketing
professional. It gives them the tools to develop the marketing strategies that will create …

… Value‐based marketing concerns value delivery continuity and this, in turn, requires on‐going
monitoring of relevant target marketing, positioning and customer satisfaction delivery. …

… value‐based marketing perspective. According to the value‐based marketing, the purpose
of marketing is to contribute to maximising SV and marketing strategies must be evaluated in …

… on value-based marketing and sales (VBMS) is still young. Value-based marketing (VBM) …
Valuebased selling is the implementation of VBM on salesperson level [8,9]. In this paper, we …

… This book offers novel methods for developing Value-based marketing strategies aimed
at increasing revenue and profits. Several new approaches are set forth for marketing and …

… system (VBMS); to replace the current cash marketing system. The value based marketing
concept and the probability of it successfully supplanting the current cash marketing system …

… that the marketing system was not functioning correctly and that until it became functional
there could be no value-based marketing system, because a value-based marketing system is …

… the beef industry’s value-based marketing initiative. Cash and contract marketing practices
for fed … A methodology for estimating grid market share of weekly slaughter volume, based on …

… and following value-based marketing theory, this study aims to identify a value-based marketing
… In Study 1, 11 basic live streaming attributes in 4 categories of value-based marketing of …