Virtual reality in tourism: adoption scepticism and resistance
Purpose Since its inception, virtual reality (VR) technologies have been widely applied in the
tourism industry, given their competitive advantages in offering users a novel experience
that makes an artificial environment or scene feel like the real world. As a result, VR has
been reported as a highly sought-after technology, as it can offer a new way to engage
tourists and enhance their travel experience. However, the adoption of VR by senior tourists
(who are one of the potential groups of tourists) is still relatively low in the tourism context …
tourism industry, given their competitive advantages in offering users a novel experience
that makes an artificial environment or scene feel like the real world. As a result, VR has
been reported as a highly sought-after technology, as it can offer a new way to engage
tourists and enhance their travel experience. However, the adoption of VR by senior tourists
(who are one of the potential groups of tourists) is still relatively low in the tourism context …
Abstract
Purpose
Since its inception, virtual reality (VR) technologies have been widely applied in the tourism industry, given their competitive advantages in offering users a novel experience that makes an artificial environment or scene feel like the real world. As a result, VR has been reported as a highly sought-after technology, as it can offer a new way to engage tourists and enhance their travel experience. However, the adoption of VR by senior tourists (who are one of the potential groups of tourists) is still relatively low in the tourism context. Against this backdrop, this study aims to respond to the deficiency in the literature by examining the impact of barriers that contribute to senior tourists’ resistance and scepticism towards VR in tourism.
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