This paper presents the process for a case study concerning fully immersive application of physical environment. The paper considers intelligent systems integration to VR and self-learning activities with sociological aspects by significant experimental platform. Authors aim to detail the process of systematical design including modelling, computing, intelligence and an initial evolution of virtual environment. Also practical usage and futuristic aspects are included for the concept. As the project based on physical environment, target of the work is concentrated to give high presence feeling for end-users. To increasing presence feeling, authors aim to maximize immersion level. Self-learning activities based on the perception of supervised and unsupervised learning. The activities are engaged to immersive and entertaining structure. Heterogeneous intercontinental participants provide unique feedback source. The environment is research and development center of Tallinn University of Technology. The virtual environment of the center has been evaluated based on realistic conditions.