The political culture in the Polish media coverage, due to its low level, is one of the most difficult issues in the public debate. Today, media culture (and the culture in media) is determined by the mutual behavior of politicians and journalists. Especially journalists, who are more deeply dependent on politicians and topics bounced by their for public pseudo-discussion. The quality of journalists work is in straight relation to the language of contemporary politics and the media issues are created based on even the most trivial impulse, which is sent to them. Thus, the language of the media is reduced to the level imposed by the language of politics and the culture in the media undergoes the dictates of political life. Therefore, the overriding problem is the transfer of information based on the criterion of social (not political) interests, and not the implementation of the communication chain of artificial issues, which, thanks to the political signals become part of media culture.