On-demand ride services, such as those offered by Uber and Lyft, are transforming
transportation supply and demand in many ways. As the popularity and visibility of Uber/Lyft
grow, an understanding of the factors affecting the use of these services becomes more
important. In this paper, we investigate the factors affecting the adoption of on-demand ride
services among millennials (ie young adults born between 1981 and 1997), and members of
the preceding Generation X (ie middle-aged adults born between 1965 and 1980) in …