What role does AI Chatbot perform in the F&B industry? perspective from loyalty and value co-creation: integrated PLS-SEM and ANN techniques
BHT Nguyen, TH Le, TQ Dang… - Journal of Law and …, 2023 - ojs.journalsdg.org
Journal of Law and Sustainable Development, 2023•ojs.journalsdg.org
Purpose: This study examines the process formation of customer loyalty and customer value
co-creation towards AI chatbots by exploring the successive effects of perceived value
aspects, perceived information quality, technological self-efficacy for online trust, aspects of
loyalty, and value co-creation.
co-creation towards AI chatbots by exploring the successive effects of perceived value
aspects, perceived information quality, technological self-efficacy for online trust, aspects of
loyalty, and value co-creation.
Abstract
Purpose: This study examines the process formation of customer loyalty and customer value co-creation towards AI chatbots by exploring the successive effects of perceived value aspects, perceived information quality, technological self-efficacy for online trust, aspects of loyalty, and value co-creation.
ojs.journalsdg.org
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