When Motherhood is too Hard To Face: Anti-Consumption in Difficult Pregnancy.
T Andrea - Advances in Consumer Research, 2012 - search.ebscohost.com
Advances in Consumer Research, 2012•search.ebscohost.com
This paper presents a narrative study of pregnancy, considering anti-consumption as
instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals
it finds that avoiding consumption is central to managing women's resultant'othered'state
and therefore that anti-consumption must be considered within conceptualisations of liminal
consumption.
instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals
it finds that avoiding consumption is central to managing women's resultant'othered'state
and therefore that anti-consumption must be considered within conceptualisations of liminal
consumption.
Abstract
This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant'othered'state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
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