When choice is a double-edged sword: Understanding maximizers' paradoxical experiences with choice

NN Cheek, A Ward - Personality and Individual Differences, 2019 - Elsevier
Why do maximizers—those who seek to make the very best choice by exhaustively
searching out and comparing alternatives—place such high value on choice in the face of so
much regret, dissatisfaction, and stress during the choice process? In five studies (total N=
1479), we drew on the two-component model of maximizing to better understand this
maximization paradox. Distinguishing between the goal of choosing the best and the
strategy of alternative search, we found that the two components of maximizing predicted …

[引用][C] When choice is a double-edged sword: Understanding maximizers' paradoxical experiences with choice. Personality and Individual Differences. 143

NN Cheeka, A Wardb - 2019
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