Why advertise on short video platforms? Optimizing online advertising using advertisement quality

W Li, M Jiang, W Zhan - Journal of Theoretical and Applied Electronic …, 2022 - mdpi.com
… Accordingly, this study focuses on advertisers’ control of video advertisement quality. Based
… of advertisers and determine how advertisers can maximize their revenue from advertising

Impact of online advertisement on customer satisfaction with the mediating effect of brand knowledge

AA Salameh, M Ijaz, AB Omar… - Frontiers in …, 2022 - frontiersin.org
… The purpose of this article is to explain how online advertising … The results show that online
advertising does not have a … on the online site and has a good product quality guarantee …

A review of online advertising effects on the user experience

G Brajnik, S Gabrielli - International Journal of Human-Computer …, 2010 - Taylor & Francis
… how online display advertising affects the usability and quality … of online advertising, and
(b) which specific adverts features … We posit that online adverts may amplify such a feedback …

Modelling quality of experience for online video advertisement insertion

U Bulkan, T Dagiuklas, M Iqbal - IEEE Transactions on …, 2020 - ieeexplore.ieee.org
… A successful online video advertisement campaign … intervals to insert advertisement,
associating the production quality of the … quality ads matching the quality of YouTube Partner …

Online advertisement campaign optimisation

W Liu, S Zhong, M Chaudhary… - International Journal of …, 2009 - inderscienceonline.com
online advertising inventories. The most common one used for display advertisements is
the … Other models are introduced that intended to be more user friendly to advertisers. These …

[PDF][PDF] Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework

SMS Busen, CS Mustaffa, B Mohamad - Asia Pacific Journal of …, 2016 - core.ac.uk
online advertising. More so, compared with the traditional, online advertising is the only
advertising … from a standard advertisement in terms of visual quality, attention-getting ability, and …

[PDF][PDF] How do online advertisements affects consumer purchasing intention: Empirical evidence from a developing country

AB Mohammed, M Alkubise - European journal of business and …, 2012 - academia.edu
… into the impact of online advertising effect on purchasing … online advertisement (Advertisement
size, Design features, Type, Content, and Place of advertising on the page and Ad quality) …

Online banner advertisement scheduling for advertising effectiveness

G Kim, I Moon - Computers & Industrial Engineering, 2020 - Elsevier
… The value of α i is translated into the quality of the contents of advertisement i in the CTR
function. The space elasticity is defined as the ratio of changes in sales to changes in space. …

[PDF][PDF] Measuring the effectiveness of online advertisement in recalling a product: An empirical study

DS Chaubey, LS Sharma, M Pant - Management Convergence, 2015 - researchgate.net
… good platform to advertise. This paper studies the various online advertisement variables that
… It is however fair to say that online advertising play an important role. The growing area of …

Factors affecting online advertising recall: A study of students

PJ Danaher, GW Mullarkey - Journal of advertising research, 2003 - cambridge.org
… equate to a better quality advertising exposure in that the … of banner advertising style by
creating a simple banner advertiseadvertisement, plus a small competing banner advertisement