… emotional appeals and their strategic use in political discourse. … explaining emotional appeals
in the communication of political … 'How emotional are populists really? : factors explaining …

… In other words, I think of emotions as any affective force. Affect can be thought of as a non-rational
psychological propensity that unconsciously leads a person to assent to a proposition …

… appeals via news media. Contrary to fears that the disengaged masses might be most susceptible
to emotional appeals… An extensive literature has explored how their own affective state …

… on affective intelligence theory, but supplementing it with the idea of voter backlash effects,
we develop hypotheses about when candidates are likely to use certain emotional appeals (…

… political practice, in which emotional appeals in advertising are commonplace, and political
… This book tests, for the first time, basic propositions about how emotional appeals affect …

… emotional appeals for fidelity and self-sacrifice. Although most obvious in state-citizen relations,
cultivation is also a tool available to states vis-à-vis the populations of their counterparts (…

… ) and less positive emotional appeals (joy, … that political actors adapt the usage of emotional
appeals to different purposes depending on the communication medium and the politicians' …

… While the above examples make it clear that the architecture of the information economy is
based on emotional appeal, much remains to be understood about how we ought to analyze …

… , independent of discrete emotions. In the conclusion, … affective component of emotions
within the framework that studies the cognitive component of emotions—that is, discrete emotions. …

… emotional appeals actually influence voting behavior. This study demonstrates, for the first
time, that political … As a result, this study tests the impact of emotional appeals by manipulating …