… This is a rather splendid empirical vindication of the concept of attitude strength, although
we must be honest in recognizing that no direct measure of attitude strength per se has been …

… In this study, we assess the strength of pairwise relationships between ad attitudes and
various antecedent and outcome constructs across the diverse studies that constitute the re…

… the antecedents and consequences of attitude strength. That is, what makes some attitudes
persist over time, … A common strategy in much of the work on attitude strength is to measure …

… the causes and consequences of (usually two) dimensions. The conclusion from this research
is that various strength-related dimensions have different antecedents and different effects …

… as a meaningful psychological construct with a set of antecedents and a set of outcomes,
we have suggested that it is better thought of as a loose confederation of psychological …

… Although research has uncovered some antecedents of attitude importance, questions …
attitudes evidence these defining features of attitude strength. Resistance to attitude change. …

… about their own attitudes. Second, we review the known consequences of attitude certainty,
… certainty in shaping information processing, attitude strength, and attitudinal advocacy. Third…

… that attitude stability is predictable from attitude strength: As noted by many of the contributors
to this book, attitude strength is not a single construct. Different measures of strength have …

This study examined whether multiple indicators of attitude strength form general dimensions
that foster differential pathways to resistance. Ego involvement, certainty, personal …

… attitude properties, we examined the factor analytic structure of a set of attitude strength
antecedents … Participants reported attitudes toward the topic of GMOs (Study 1) or toward a topic …