Artificial Intelligence-based Voice Assistants as Social Media Platform: Anticipated Effect on Brands during Shopping

A Mari - Journal of Creative Industries and Cultural Studies …, 2020 - dialnet.unirioja.es
… , 2021a)it is unclear ‘when’ voice assistants are capable of gaining trust and ‘how’ the … effect
of trusting beliefs towards voice assistants on decision satisfaction through the indirect effect

The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping

G Calahorra-Candao, MJ Martín-de Hoyos - Computers in Human Behavior, 2024 - Elsevier
… This paper delves into the realm of virtual assistants (VAs) and their pivotal role in
shaping user acceptance of voice shopping. VAs, initially tailored for voice interactions on …

[HTML][HTML] Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory

S Malodia, P Kaur, P Ractham, M Sakashita… - Journal of Business …, 2022 - Elsevier
… often delay their purchase decision because they anticipate that the same product will be
available at a … We examined the mediation effect of consumer inertia and procrastination on the …

Let voice assistants sound like a machine: Voice and task type effects on perceived fluency, competence, and consumer attitude

H Im, B Sung, G Lee, KQX Kok - Computers in Human Behavior, 2023 - Elsevier
… also possible to reason that the task type moderates the human voice effect on attitude. We
anticipate that perception of warmth and competence differently influence attitude toward VAs …

[PDF][PDF] Voice Commerce: Understanding shopping-related voice assistants and their effect on brands

A Mari - 2019 - zora.uzh.ch
… of shopping-related voice assistants has on consumer brands. … literature and review how
voice assistants may alter market … role of voice assistants and their anticipated effects on …

The effects of modality, device, and task differences on perceived human likeness of voice-activated virtual assistants

E Cho, MD Molina, J Wang - Cyberpsychology, Behavior, and Social …, 2019 - liebertpub.com
assistants (VAs) that offer unique user experiences through voice-centered interaction,
this study examined the effects … and attitudes toward, voice-activated VAs. To do so, a 2 (modality: …

How do interactive voice assistants build brands' loyalty?

P Maroufkhani, S Asadi, M Ghobakhloo… - … Forecasting and Social …, 2022 - Elsevier
… need for human interaction moderated these effects. Despite the … trust in voice assistants,
contributing to the total value of voice … in which customers anticipate possible future advantages …

'How should my family assistant be?': initial perceptions about prospective and anticipated use of in-home virtual assistants in an emerging context

A Günay, G Töre Yargın… - Behaviour & …, 2023 - Taylor & Francis
voice-activated interaction was a novelty in Turkey, as it was for the rest of the world, when
Apple, starting with the iPhone in 2011, gradually introduced its smart voice assistanteffects

Understanding users' behavioral intention to use voice assistants on smartphones through the integrated model of user satisfaction and technology acceptance: a …

MB Yılmaz, K Rızvanoğlu - Journal of Engineering, Design and …, 2022 - emerald.com
… To measure the causal effects, this study determined system and information characteristics
that could explain SQ and IQ of the current VAs on smartphones. This study tested the …

Assessing Factors Influencing Customers' Adoption of AI-Based Voice Assistants

S Choudhary, N Kaushik, B Sivathanu… - Journal of Computer …, 2024 - Taylor & Francis
voice assistants. The study reveals that the “value of openness to change” poses a significant
effect … antecedent in the formation of anticipated behavior, essentially because reasons do …