Perceived usefulness and ease of use of artificial intelligence on marketing innovation

MF Sadriwala, KF Sadriwala - … Journal of Innovation in the Digital …, 2022 - igi-global.com
adopted technologies related to artificial intelligence in their working, the effect of use of
artificial intelligence in … TAM is one of the first few models on technology acceptance behavior …

Understanding user perception toward artificial intelligence (AI) enabled e-learning

N Kashive, L Powale, K Kashive - The International Journal of …, 2020 - emerald.com
… higher education institutes are adopting the online platform for … Artificial intelligence (AI)
today is used in many ways. It can … were derived from the original TAM model proposed by Fred …

Generative AI adoption in the classroom: a contextual exploration using the technology acceptance model (tam) and the innovation diffusion theory (IDT)

A Ghimire, J Edwards - 2024 Intermountain Engineering …, 2024 - ieeexplore.ieee.org
… the adoption and integration of generative artificial intelligence (GenAI) and large language
models (LLMs) in educational settings, using the Technology Acceptance Model (TAM) and …

[HTML][HTML] Understanding managers' attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making

G Cao, Y Duan, JS Edwards, YK Dwivedi - Technovation, 2021 - Elsevier
… are the theory of planned behavior (TPB), technology acceptance model (TAM), … adoption
models, such as TAM and UTAUT, are not considered suitable for studying the adoption of AI …

Sustainable adoption of e-learning from the TAM perspective

SS Saleh, M Nat, M Aqel - Sustainability, 2022 - mdpi.com
… of the technology acceptance model (TAM) for the adoption of e-… teachers’ attitudes toward
the adoption of sustainable e-learning … Findings of the study indicated that all TAM constructs …

Consumer adoption of artificial intelligence: A review of theories and antecedents

R Bawack, K Desveaud - 2022 - aisel.aisnet.org
adoption of AI, 198 antecedents, and 36 theoretical perspectives used to explain user adoption
of … area of research are the technology acceptance model (TAM) and the unified theory of …

The factors influencing teacher education students' willingness to adopt artificial intelligence technology for information-based teaching

S Ma, L Lei - Asia Pacific Journal of Education, 2024 - Taylor & Francis
… This study builds upon the TAM and expands its external variables to … adopt artificial
intelligence technology in information technology-enabled teaching. The research affirms that TAM

Measuring students' acceptance to AI-driven assessment in eLearning: Proposing a first TAM-based research model

J Cruz-Benito, JC Sánchez-Prieto, R Therón… - … conference on human …, 2019 - Springer
… background in mixing Artificial Intelligence and in applying TAM models in Education. The …
application of TAM based models expanded with constructs from other adoption theories such …

Intention to adopt robo-advisors among Malaysian retail investors: Using an extended version of TAM Model

KW Zheng, JH Cheong, M Jafarian - … and Intelligent Systems: ICETIS 2021 …, 2022 - Springer
… [13] described it as a digital platform that offers investors financial service in terms of robotic
investment management through the use of algorithms with inclusion of Artificial Intelligence (…

Technology acceptance of artificial intelligence (AI) among heads of finance and accounting units in the shared service industry

NA Norzelan, IS Mohamed, M Mohamad - Technological Forecasting and …, 2024 - Elsevier
… with the Technology Acceptance Model (TAM) to be used for … acceptance theories, such as
TAM and TPB. Besides, these … theories to the AI technology adoption, a field with emerging …