… their marketing functions. However, a systematic literature review can highlight the importance
of artificial intelligence (AI) in marketing and … review of AI in marketing using bibliometric, …

… by the increasing leverage of artificial intelligence (AI) has … Marketing is one of the business
streams witnessing this transformation on a very intense scale. Contemporary marketing has …

… Intelligent Systems/Artificial Intelligence (AI) in marketing has shown that … marketing
researchers and practitioners, this review seeks to provide an overview of the trajectory of marketing …

… Depending on which benefit is desirable, a marketer can use multiple AI intelligences
individually or collectively. We illustrate the use of AI intelligences in various areas of marketing …

… Artificial Intelligence and its advantages in marketing Understand how marketers without a
Data Science degree can make use of machine learning … in marketing Marketing and data …

… marketing organizations and academic researchers to focus on more efficient tacit knowledge
transfer between marketing … So is the case of biased and explainable artificial intelligence, …

We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing,
providing systematic guidance for how human marketers and consumers can team up with AI…

… In the next section we briefly revisit the key terms studied in this research, namely artificial
intelligence or AI, machine learning, natural language processing, and sentiment analysis. …

… and future potential of artificial intelligence by providing some … that can improve marketing
performance and transform their … of artificial intelligence on the overall marketing landscape. …

… artificial intelligence on marketing … artificial intelligence in marketing research. Specifically,
we used the systematic review to take the papers regarding artificial intelligence on marketing …