… The present research work is a conceptual study on Artificial intelligence and its implications
in Digital Marketing. Therefore, the researcher has adopted a qualitative research strategy. (…

… The goal of this review study paper is to investigate the different applications, advantages,
and limitations of artificial intelligence (AI) in digital marketing. By delving into the latest …

… Modern marketing encompasses a wide range of techniques and tools, from traditional
methods to advanced digital marketing efforts. The shift towards AI utilizes algorithms and …

… discusses issues of digital marketing using AI for better marketing penetration, users… artificial
intelligence, marketing and social media, cultural marketing, artificial intelligence and digital …

… from Avinash Kaushik, digital marketing evangelist at Google: “AI is an intelligent machine
… Artificial intelligence is a machine pretending to be a human. Machine learning is a machine …

… impact of AI on digital marketing. This knowledge could … The following techniques were
developed: survey for digital marketing … This research establishes which digital marketing aspects …

… When designers in digital marketing create email content they usually rely on years of … Data
scientists can create artificial intelligence (AI) algorithms that leverage millions of data points …

… intelligence by … marketing performance and transform their businesses. Through primary
research, this paper aims at studying the impact of artificial intelligence on the overall marketing …

… of artificial intelligence implementation and the benefits of its usage in marketing activities
… Study shows the way artificial intelligence systems make an exceptional contribution to the …