… While interest levels regarding its applications in marketing have not yet translated into … potential for vastly altering how marketing is done. As such,… Artificialintelligence (AI) is a …
K Kaiyp, M Alimanova - Suleyman Demirel University Bulletin …, 2020 - journals.sdu.edu.kz
… AI also reached a business, namely the marketing department of various … in digitalmarketing. The authors asked two research questions - which areas of AI are used in marketing and …
PM George, S Ganguly, VR Yasa - Machine Learning for Business …, 2022 - taylorfrancis.com
… in the field of marketing and digitalmarketing (DM). The use … By the use of artificialintelligence (AI) and machinelearning (… decisions and support their marketing activities. The findings …
P Kumar, PK Tomar, S Bharti, S Naredla… - 2023 3rd …, 2023 - ieeexplore.ieee.org
… the potential of AI in their digitalmarketing efforts. These include … to the field of digital marketing by demonstrating how … for success in the rapidly evolving world of digitalmarketing. …
BR Arun Kumar - … and Information Technologies: Proceedings of ICICIT …, 2021 - Springer
… The paper highlights the role of artificialintelligence, ML and DL tools in digitalmarketing. This paper is narrative in nature; information and examples denoted are based on the …
… different artificialintelligence techniques for digitalmarketing … The topic of Artificial Intelligence (AI) in digitalmarketing itself … of the digitalmarketing field using artificialintelligence …
… In the future, artificialintelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive …
… of a loss function) is achieving artificialintelligence already. This quite lax definition has allowed … and explainable artificialintelligence, which we cover next. Biased ArtificialIntelligence …
… the connection between digitalmarketing analytics and the … , with the utilization of AI (artificial intelligence) models. Thus, a … agriculture firms’ digitalmarketing analytics were extracted …