Impact of artificial intelligence (AI) on marketing

M Nalini, DP Radhakrishnan, G Yogi… - Int. J. of Aquatic …, 2021 - journal-aquaticscience.com
… ABSTRACT: AI marketing uses artificial intelligence technologies to … Artificial Intelligence
has impacted Digital marketing in many ways; here are some effects that Digital Marketing

Artificial Intelligence in marketing

J Cannella - 2018 - keep.lib.asu.edu
… While interest levels regarding its applications in marketing have not yet translated into …
potential for vastly altering how marketing is done. As such,… Artificial intelligence (AI) is a …

Improving indicators of digital marketing using artificial intelligence

K Kaiyp, M Alimanova - Suleyman Demirel University Bulletin …, 2020 - journals.sdu.edu.kz
… AI also reached a business, namely the marketing department of various … in digital marketing.
The authors asked two research questions - which areas of AI are used in marketing and …

Machine Learning and Artificial Intelligence-Based Tools in Digital Marketing: An Integrated Approach

PM George, S Ganguly, VR Yasa - Machine Learning for Business …, 2022 - taylorfrancis.com
… in the field of marketing and digital marketing (DM). The use … By the use of artificial intelligence
(AI) and machine learning (… decisions and support their marketing activities. The findings …

Maximizing the Potential of Artificial Intelligence in Digital Marketing

P Kumar, PK Tomar, S Bharti, S Naredla… - 2023 3rd …, 2023 - ieeexplore.ieee.org
… the potential of AI in their digital marketing efforts. These include … to the field of digital
marketing by demonstrating how … for success in the rapidly evolving world of digital marketing. …

AI-based digital marketing strategies—a review

BR Arun Kumar - … and Information Technologies: Proceedings of ICICIT …, 2021 - Springer
… The paper highlights the role of artificial intelligence, ML and DL tools in digital marketing.
This paper is narrative in nature; information and examples denoted are based on the …

A survey on the use of artificial intelligence (AI)-enabled techniques in digital marketing

SP Paul, S Aggarwal, S Jha - AIP Conference Proceedings, 2022 - pubs.aip.org
… different artificial intelligence techniques for digital marketing … The topic of Artificial
Intelligence (AI) in digital marketing itself … of the digital marketing field using artificial intelligence

How artificial intelligence will change the future of marketing

T Davenport, A Guha, D Grewal, T Bressgott - … of the Academy of Marketing …, 2020 - Springer
… In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …

Artificial intelligence and marketing: Pitfalls and opportunities

A De Bruyn, V Viswanathan, YS Beh… - … Marketing, 2020 - journals.sagepub.com
… of a loss function) is achieving artificial intelligence already. This quite lax definition has
allowed … and explainable artificial intelligence, which we cover next. Biased Artificial Intelligence

Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling

NT Giannakopoulos, MC Terzi, DP Sakas, N Kanellos… - Information, 2024 - mdpi.com
… the connection between digital marketing analytics and the … , with the utilization of AI (artificial
intelligence) models. Thus, a … agriculture firms’ digital marketing analytics were extracted …