2 天前 - … processing capabilities and resultant digital marketing effectiveness to gain
sustainable … for achieving digital marketing effectiveness and sustained competitive advantage. …

4 天前 - … of digital technologies, including but not limited to big data, artificial intelligence, and
cloud … artificial intelligence, along with elevating digital skills proficiency among employees. …

4 天前 - … in digital marketing. Key strategies identified include personalized content marketing,
… for interactive engagement, and the integration of artificial intelligence (AI) and big data …

4 天前 - … Specifically, this chapter examines three key technological innovations that
spearhead industry 4.0–artificial intelligence (AI), augmented reality (AR) and virtual reality (VR). …

4 天前 - … Recently, people have become aware of a new type of digital tool: Artificial Intelligence
(… AI chatbots are being used in fields such as marketing, medicine, and education. This …

4 天前 - … Algorithmic systems and artificial intelligence (AI) technologies are employed to
handle data and make decisions with significant—but often invisible—impacts on human life. …

4 天前 - … of marketing and digital transformation not only changes the traditional marketing
model… This thesis aims to explore the impact of digital transformation on marketing, and …

4 天前 - … human intelligence and artificial intelligence. That is, between humans and
learned and cognitively adapted computers, and strengthening the interaction, connection and …

4 天前 - … marketing methodology in this new era. But, it is still too difficult for small businesses
to use digital marketing … explores the impact of artificial intelligence on advertising and how …

4 天前 - … artificial intelligence (AI). It analyzes how criminal legislation can and must adapt
to the challenges posed by the use of AI in offenses involving software and technical means. …