… variation in the strength of attitudes. The various chapters in this volume examine attitude
attributes related to attitude strength and the processes by which attitudes attain these attributes…

… the link between messages-such as those from public opinion polls-and their cognitive and
… public opinion poll can substantially change public opinion for an item on which the public …

… Afterward, these participants attached more importance to their attitudes on the issue than …
their attitudes public. This is consistent with the notion that public commitment to their opinions …

… Some opinions are more consequential than others. The current article discusses the … on
attitude strength and presents the results of a national survey of United States citizens. Attitudes …

… that attitude strength should be measured whenever attitude direction is measured in surveys.
No matter what one's goal in measuring attitudes, … to gauge and understand public opinion …

… opinions tend to be strongly held, to be sure, but toward the middle of bipolar attitudes we
also find some strongly held opinions … This syndrome is well represented by the public official …

… that introduce participants to diverse perspectives to foster a considered public opinion. …
moderating effect of attitude strength by adding an interaction term of PS (prior strength) and VD (…

… It is not uncommon for public opinion pollsters to assess the importance of national issues …
judgments by first asking respondents for their opinion on an issue and then following up with …

… This study explores the relationship between attribute agenda setting and public opinion …
public opinion data measuring perceived candidate salience and the strength of public attitudes …

… If the error variance is driven by information levels (the more informed the more variance)
then the public's opinion is said to be ambivalent. One can then predict the value of the error …