… The purpose of this paper is to explore brand equity from … , namely, on industrial buyers’
brand loyalty and their long-term … brand performance as the main generator of brand equity, …

… (IMC) and its effect on brand equity (BE) and business performance (BP) in Ghana’s microfinance
… communications by delineating the crucial role that IMC plays in brand performance. …

… , brand equity and business performance. The variables used in the research are integrated
awareness communication as a free variable, brand equity and business performance as …

… advantage to brand performance and business performance via moderator … brand equity
to competitive advantage, brand performance, and business performance of the Spa business …

… in brand management is Brand Equity. • Measuring Brand Equity: Brand equity is viewed …
Some researchers have suggested two types of Brand Equity: Organizational Brand Equity, …

… brand equity to investigate industrial brand equity. In Aaker’s model (1996), brand equity is
composed of five components: brand … on industrial brand equity and brand performance. The …

… monitored to support financial performance. Using regression … of perceived brand equity on
brand profitability, brand sales … , brand loyalty, and brand awareness as antecedents of firm …

… generally has treated brand equity as a … that brand equity is multidimensional and that the
individual nonfiinancial dimensions have unique associations with BU financial performance …

… , corporate brand equity, and firm performance. Using the … drive corporate brand equity,
which then leads to firm performance. … of stakeholder relations and brand equity. Furthermore, …

… awareness, perceived quality, and brand image) between low and high performance hotels.
… between consumer-based brand equity and the financial performance of the hotel industry. …