… performance need be up to date, and include contemporary issues such as corporate social
responsibility (CSR) as a reflection of consumer expectations. This paper aims to address …

… against consumer expectations (ie … brand attachment to consumer-based brand equity (CBBE)
of social media brands. The framework is mediational, that is, the effect of emotional brand …

… general feeling of pleasure or gratification experienced by a consumer arising from the ability
of a product or service to satisfy the consumer's expectations, desires, and needs (Mai and …

… brands, due to differing consumer expectations regarding the brand. … of brand equity)
affect consumers' evaluation of the way companies behave and communicate following a brand …

… the effect of brand equity on consumers' brand evaluations when a brand innovation fails …
expectations have not been met. In this case the effects of a preannouncement on brand equity …

… and services delivery have long recognised the gap that can lie between consumer
expectations and the reality they experience. Furthermore, because of the growing number of …

… to the disconfirmation of expectation. It was put forth … brand name (or of the product) in the
brand equity. Further research could be conducted in order to explore the effect of the brand on …

… brand equity concept states that brand equity is linked to the satisfaction of stakeholder
expectations. … Active involvement in CSR activities can fulfill consumer expectations and values, …

… ’s (1997) brand equity scale was the basis for the brand equity … The scale employed 26 items
representing the five brand equity … consumers’ expectations of a poor performing low equity …

… social responsibility(CSR) that fashion consumers expect from a fashion firm … consumer
expectations as well as examines the impact of CSR expectations on customer-base brand equity…