… brand equity model with four dimensions: brand awareness, brand trust, perceived quality,
and brand … contrary to the expectation, perceived quality did not influence both brand trust and …

… of consumer-based brand equity (CBBE) components (ie, brand loyalty, brand awareness, …
performance as a contextual factor rather than a consequence of brand equity and brand …

… from a service quality or expectation disconfirmation perspective by using constructs such
… as perceived value, personalization, consumer expectations, and disconfirmations of other …

… The hospital, as a service provider, must have a good understanding of consumer
expectations and desires to provide the services expected by patients [18]. This is what an …

… need to enhance their brand equity and be distinguished to … manage their consumers’
expectations and augment their brand equity (… of eWOM on building consumer-based brand …

… of the definition of brand, important roles of brand, followed by the characteristics of successful
brands, consumer buying behavior and finally the models of consumer behavior. Brands …

… the consumer’s expectation of the service. The perceived quality of a tourist destination
has eight items adopted from Baker and Crompton (2000) and Konecnik (2006). Tourist …

… Trust is the conviction that a brand can live up to consumer expectations or wants, such
as making them feel secure when using a product. The parameters used to gauge …

… of their focus and align actions with consumer expectations in the quest for “tailored” … and
expectations of each customer with a view to personalize their experience, boost brand image, …

… of brand equity through successful customer relationships: trust, customer satisfaction,
relationship commitment, brand loyalty, and brand … image and positive brand equity if they can …