… of consumer acceptance and consequences of branding in the context … technology brands
for the acceptance of automated driving technology and services based on these technologies…

… driving the popularity of extending brand names is the belief that consumers respond more
favorably to established brands, as brand … respond to alternative branding strategies for HT …

… Predictive capabilities of AI fuel effective, sustainable and consistent brand strategy. Personalised
… In the age of advanced technologies led by AI, brand practitioners aim to leverage the …

… on brand management in the year ‘2025’. Author proposed three main levers of change:
technology, … Every driver training of the BMW group is guided by the company “BMW M”, thus the …

… particular way, identifying their needs, wants and drivers [4]. … in technology have been felt
in brand names. Some companies prefer reflecting their technologies in their branding strategy. …

… (eg, an autonomous car built by Ford and Google) or ingredient branding (eg, a Ford car
with self-driving technology by Google). While these limitations hinder generalizability, they …

… equity for selected global brands Typical performance of global brand types on drivers of
profitability … While digital technologies change every day, what will not change quickly are the …

… Cities have used these technologies and applications to brand themselves as … branding,
in turn, makes a city more attractive to target audiences. In this paper, smart city technologies …

… The emergence of digital technologies has brought with it … digital a fundamental driver in its
growth strategy. Specifically, … It’s about pursuing a specific brand strategy that will add lots of …

… The relatively low cost of digital technology has encouraged brands to cultivate and engage
with … Data-based brand strategy is moving quickly to make connections and identify patterns …