… media richness on relational performance and through it, indirect effects on satisfaction and
loyalty. Furthermore, we found a direct effect of media richness … media richness in a manner …

… Overall, the study did not support media-richness theory. There were no task–medium … of
media richness and social psychology for the negotiation task. There was no significant media-…

… they felt that it was most suitable for their business. The researcher explained to the
participants the basis of the theory in terms of media richness and the purpose of the research as …

… effect of social media richness on business performance, mediated by … media richness has
influence on brand equity, as MSMEs that provide abundant information on their social media …

… , the company was in the “business consulting” industry. All web sites within the condition
specified that the company engaged in business consulting, and all included the motto “we …

… on perceptual measure of performance, not actual performance. In conclusion, media
richness has been proposed to have specific effects on Communication performance. However, …

… Richer media led to faster decisions regardless of task … proposition of media richness theory;
matching media richness to … theorized to affect media richness on the performance of two …

… A content analysis of the reasons suggests that three factors influenced managers' media
choices: (a) ambiguity of the message content and richness of the communication medium, (b) …

… which media richness theory … richness constructs (channel, feedback, and personal focus),
propose hypotheses about the relationship between richness constructs and CAI performance…

… theory on media use is media richness theory. However, media richness theory was … ,
which we believe explains the effects of media use better than theories of media richness. …