Conceptual bases of development of management of marketing activity of agrarian enterprises.

RV Lohosha - … . Primedia eLaunch, Boston, USA, 2022. Р. 297 …, 2022 - socrates.vsau.org
… , the role of managing the marketing activities of agricultural enterprises is growing. An … of
marketing in the management of agricultural enterprises. The quality of marketing activities in …

A framework for conceptual contributions in marketing

DJ MacInnis - Journal of Marketing, 2011 - journals.sagepub.com
… , conceptual advances regarding procedures foster knowledge development by specifying
how an activity … Evidence of such advances can form the basis for practitioners’ desires to …

[PDF][PDF] A conceptual framework for marketing intelligence

T Guarda, MF Santos, F Pinto, C Silva… - International Journal of …, 2012 - researchgate.net
… of activities of Marketing. A framework of satisfying information needs for decision-making is
complex and is compound by different activities … The data are the basis of all structure, from …

[PDF][PDF] The domain and conceptual foundations of relationship marketing

A Parvatiyar, JN Sheth - Handbook of relationship marketing, 2000 - researchgate.net
… the basis of transactional aspects of marketing and … Marketing The formation process of
relationship marketing refers to decisions regarding initiation of relationship marketing activities

The conceptual foundations of relationship marketing: Review and synthesis

P Atul, S Mona - Экономическая социология, 2015 - cyberleninka.ru
… According to Morgan and Hunt: "Relationship marketing refers to all marketing activities
not purely evaluated on the basis of transactional aspects of marketing and that the sale was not …

Marketing space: a conceptual framework for marketing events

P Crowther - The Marketing Review, 2010 - ingentaconnect.com
concepts provides the basis of a new lexicon for practitioners and academics interested in,
and utilising, events for marketing … , but also the flow of activities. The challenge of coherently …

[PDF][PDF] The conceptual foundations of relationship marketing: Review and synthesis

JN Sheth, A Parvatiyar, M Sinha - Economic sociology_the european …, 2012 - econstor.eu
basis of transactional aspects of Marketing and that sale was not considered as the culmination
of all … CRM software automates and integrates Marketing activities such as segmentation, …

Marketing concepts development in the digital economic environment

I Krasyuk, T Kirillova, S Amakhina - Proceedings of the 2019 …, 2019 - dl.acm.org
… The works of Russian and foreign scientists on marketing activity in trade and assessment
of the current state of domestic trade form the basis of the evolutionary and conceptual

Methodological bases of the mechanism of ensuring the efficiency of agrarian enterprises' marketing activities

R Lohosha - … of marketing activities of agricultural formations in …, 2022 - socrates.vsau.org
… , or stored in a data base or retrieval system, without the prior … to improve the efficiency of
marketing activities of enterprises. … of agricultural enterprises, primarily on the basis of objective …

A multidimensional study of the key determinants of effective SME marketing activity: Part 1

J Hill - International Journal of Entrepreneurial Behavior & …, 2001 - emerald.com
… A conceptual marketing competency spectrum … marketing management and a literature‐based
conceptual speculation of … or researched and consequently formed the basis of this study. …