… decision biases (eg, Munz and Morwitz 2019). We propose this has consequences for consumer
adoption of AIVA technologies, consumer decision… these effects of AIVAs on consumers. …

… Specifically, the present study analyses the role of voice assistants in the consumer
decision-making process by empirically testing the causal connection between recommendation …

… consumers utilize voice assistants or, in other words, what consumption values drive consumers’
use of voice assistants. … his or her decision to use a voice assistant. For example, a user …

… size, confirming consumers’ bias towards default choices. This study highlights the consequences
of trust in AI-enabled voice assistants for decision-making during utilitarian purchases. …

… to explain differences in consumer behavior with voice assistants, across environments, …
deciding whether to buy a voice assistant speaker or not. A consumer’s purchase decisions and …

… Currently, we have a limited understanding of the various antecedents and consequences
of consumer decision avoidance in the context of VAs. This study aims to bridge this gap by …

… shopping-related voice assistants has on consumer brands. … literature and review how
voice assistants may alter market … , consumers are asked to make shopping decisions without …

… PU7 Voice assistants save me the time when I am looking for shopping decisions/ information
gathering PU8 Overall, I find a voice assistant to be useful when I need shopping decisions…

… how shopping with voice assistants may be uniquely … (ie, voice assistant and websites) affects
the way consumers evaluate the … theory, the study proposed consumers to form a stronger …

… key drivers of voice-based consumer brand engagement through AI VAs. Secondly, the
research aims to establish the influence of voice-based consumer brand engagement through AI …