… consumer engagement via technology and attitude. To benefit from integrating new technologies
such as a voice assistant, the voice assistant … strong consumer–company engagement …

… (AI) voice assistants (VAs) are continuing to grow in popularity amongst consumers. While
in … , we have little understanding of what motivates consumers to use such devices for brand-…

… habit on the behavioral mechanisms driving consumer engagement via willingness to provide
… on voice assistants with respect to privacy-related factors driving consumer engagement. …

… intrinsic motives drive consumers to engage with artificial intelligence (AI) powered intelligent
voice assistants (IVAs). The study also explores how consumer engagement leads to their …

… Moreover, forecasts suggest that the number of voice assistants will triple by 2023, reaching
around eight billion units. Regarding the level of usage across functions, 82% of regular …

… , discomfort and insecurity – on customer engagement that further influences purchase
intention in the context of online shopping through artificial intelligence voice assistants (AI VAs). …

… research examines the role of virtual conversational assistants (VCA) as frontline employees…
users of Siri, Alexa and Google Assistant. Our findings suggest anthropomorphism is an …

… These assistants are examined as personalisable, highly … what value engagement with
virtual assistants provides consumers, … study on voice assistants on consumer engagement and …

… auditory control; Surprise Consumers’ trust in voice assistants; Brand affect Perceived …
social interactions with a voice assistant that lead to brand affect and consumers’ trust in the …

… Consequently, taking into account that behavioural intentions have been shown to translate
into actual behaviours (eg Venkatesh and Davis 2000), consumer engagement is measured …