… the role of specific affective motivations in shaping consumer interests. Past successive …
, but this study suggests that the motivations for conventional vehicle ownership are quite …

… recycling behavior of consumers is examined … consumers by examining the extent to which
such behavior depends on moral considerations, affective responses, or self-interest motives. …

… consumers' (=prosumers) motives. To this end, this paper offers a conceptualization of the
motivational sources of consumers' … in relation to self-interest motives, the more they will …

… is defined as an unobservable state of motivation, arousal, or interest. It is evoked by a … is
a cognitive-affective motivating force that mediates hedonistic consumer behavior. Given the …

… or mastery (exploratory interest), and social approval (no equivalent). Fennell's last two …
by having subjects read positively or negatively affectively-toned magazine articles prior to ad …

… levels of consumer support for a specific sport property. The present study extends the
Sport Interest Inventory (SIi) in order to enhance current understanding of consumer motives in …

… consumer interviews, we build a theoretical framework that identifies two major motives for …
; (2) the relative prevalence of these motives evolves over the progression of the disaster, with …

… – The present research shows that consumer motivation is multi-… consumer motivation
should prove useful in standard marketing research, as well as in the segmentation of consumer …

… activities and, therefore, could be of particular interest to marketers and consumer … ’s
enthusiastic desire to act and captures affective motivational readiness to act. In contrast, previous …

… engagement, implied in the concept of intrinsic motivation (ie, interest and enjoyment), can
… level of intrinsic motivation, consuming engagement, satisfaction, affective commitment, and …