… to test the conceptual model, and the results in this study yield useful insights to the motivational
underpinnings of consumers’ affection toward underdogs in business. Results from this …

… based on self-interest. In terms of UGC, consumers served by this motivational source create
UGC primarily for … The affective and cognitive components of an attitude center around a …

… According to this concept, consumers are willing to pay more attention and interest under
high involvement conditions when purchasing a particular product. As a consequence, they will …

… interest in the topic and the accumulation of consumer … affective and motivational factors,
we create a broad affective-cognitive-social-motivational approach to understanding consumer …

… Further, some other variables that were not of interest in this study may explain the variance
in attitude towards brand communications on Twitter. For example, future studies could …

… Though they label their construct “brand interest,” the measure they develop clearly fits the
motivation construct. Self-report measures could be used also in a post-exposure context (as …

… Our research examined the role of affective vs. deliberative information processing in the …
Her research interests include judgment and decision making, and consumer behavior. …

… for creating pleasurable consumer experiences, conveying a … of environmental design on
consumer responses can be … , of particular interest to current undertaking, affective responses (…

… motivations, pull motivations, cognitive involvement, affective … variable with a number of
consequences on the consumer's … is described as “the interest or motivational intensity toward a …

… interest in cognitive challenges or with their motivation for emotionally arousing events. In
addition, even though participants completed the NA and NC scales immediately after the …