… whereby consumers’ prevailing moral … morality for AVs. Fourth, this work expands on the
research on algorithm aversion, which has shown that consumers are averse to autonomous …

… in large part by the perspective taken to the moral dilemma. Research employing these different
… moral dilemmas for enabling our understanding of consumer experience and consumer–…

… For instance, when promoting autonomous vehicles to potential consumers, it is particularly
important to emphasize the overall benefits of utilitarian vehicles rather than the small risk of …

… consumers’ WTP is, on average, lower than the estimates for the US market and is not sufficient
to enable autonomous vehicles (… consideration of consumers’ morality. Additionally, we …

… the Ethics of Connected and Automated Vehicles (CAV) contends that “moral dilemmas in
crash … of EDs for the consumer adoption of such vehicles. Consumer perception of the benefits …

… Under intuitive moral decisions, participants shift more towards a … ’s moral decisions underline
the social challenge in the design of a universal moral code for autonomous vehicles. We …

… a moral preference for “utilitarian” algorithms; a consumer preference for vehicles that prioritize
passenger safety; and a policy preference for minimum government regulation of vehicle …

… This study reveals consumer ethics as a key mediator in consumer decision-making … ’ safety
morality and environmental sustainability suggest the imperative of incorporating consumer …

… Since those buying an AV could well be doing so for safety reasons, this could create a
conflict of interest between the consumer desire for safety and the manufacturer’s liability …

… vehicle was autonomous. The vehicle’s programming was either chosen by the consumer …
or programmed by the manufacturer, so the consumer had no involvement in its programming (…