… (2020) looked at consumerpreference heterogeneity evaluation in fruit and vegetable purchasing decisions. This study assesses consumerpreferences during fruit and vegetable (FV) …
Z Iqbal, R Verma, R Baran - Journal of Service Research, 2003 - journals.sagepub.com
… This article explores the above question by highlighting similarities and differences in consumerpreferences between different segments for a transaction-based e-service. The study …
… Using a choice experiment, this research explored consumerpreferences for health insurance in Colombia. We also evaluated whether preferences differed across consumers with …
H van Dijk, E van Kleef, H Owen, LJ Frewer - British Food Journal, 2012 - emerald.com
… The aim of this study is to identify and explore consumerpreferences and information needs … A better understanding of how consumers perceive these measures may promote the …
A Zhang - Business Process Management Journal, 2008 - emerald.com
… From a process point of view, we can understand the phenomenon of consumers frequently using the internet to gather information about automobiles, and then completing transactions …
… of consumer behavior and consumerpreferences. We then discuss our experimental setup, followed by the results of our two studies. We close with a discussion about future research …
R Dhar, I Simonson - Journal of Marketing Research, 1992 - journals.sagepub.com
… We examined effects on consumerpreferences that are produced by influencing the manner in which alternatives are compared. Specifically, the results indicate that shifting the focus of …
A Maloletko, D Volkov, V Vishnyakova… - International Journal of …, 2018 - core.ac.uk
… Consumers set their benchmark according to their personal understanding, annotations, existing knowledge of prices and their subjective interpretation. Control points depend on two …
… for understanding product usage context and its impact upon customer needs and product preferences… on product design and consumerpreference is addressed somewhat in marketing …