UNDERSTANDING VALUE: THE ROLE OF CONSUMER PREFERENCES.

KN Rajendran, HS Hariharan - Journal of Marketing …, 1996 - search.ebscohost.com
… influenced by consumer preferences, we also ~ect that meeting consumer preferences will
… between meeting(or incorporating)consumer preferences and purchase intention. Griffin and …

Current trends in multidisciplinary approaches to understanding consumer preference and acceptance of food products

DV Byrne - Foods, 2020 - mdpi.com
… (2020) looked at consumer preference heterogeneity evaluation in fruit and vegetable
purchasing decisions. This study assesses consumer preferences during fruit and vegetable (FV) …

Understanding consumer choices and preferences in transaction-based e-services

Z Iqbal, R Verma, R Baran - Journal of Service Research, 2003 - journals.sagepub.com
… This article explores the above question by highlighting similarities and differences in
consumer preferences between different segments for a transaction-based e-service. The study …

Understanding consumer preferences in the context of managed competition: evidence from a choice experiment in Colombia

AJ Trujillo, F Ruiz, JFP Bridges, JL Amaya… - … health economics and …, 2012 - Springer
… Using a choice experiment, this research explored consumer preferences for health
insurance in Colombia. We also evaluated whether preferences differed across consumers with …

Consumer preferences regarding food‐related risk‐benefit messages

H van Dijk, E van Kleef, H Owen, LJ Frewer - British Food Journal, 2012 - emerald.com
… The aim of this study is to identify and explore consumer preferences and information needs
… A better understanding of how consumers perceive these measures may promote the …

Examining product and process effects on consumer preferences for online and offline channels

A Zhang - Business Process Management Journal, 2008 - emerald.com
… From a process point of view, we can understand the phenomenon of consumers frequently
using the internet to gather information about automobiles, and then completing transactions …

Understanding consumer preferences for explanations generated by XAI algorithms

Y Ramon, T Vermeire, O Toubia, D Martens… - arXiv preprint arXiv …, 2021 - arxiv.org
… of consumer behavior and consumer preferences. We then discuss our experimental setup,
followed by the results of our two studies. We close with a discussion about future research …

The effect of the focus of comparison on consumer preferences

R Dhar, I Simonson - Journal of Marketing Research, 1992 - journals.sagepub.com
… We examined effects on consumer preferences that are produced by influencing the manner
in which alternatives are compared. Specifically, the results indicate that shifting the focus of …

[PDF][PDF] The effect of supply chain and consumer preferences on the formation of economic model

A Maloletko, D Volkov, V Vishnyakova… - International Journal of …, 2018 - core.ac.uk
Consumers set their benchmark according to their personal understanding, annotations,
existing knowledge of prices and their subjective interpretation. Control points depend on two …

Effects of product usage context on consumer product preferences

MG Green, JJ Tan, JS Linsey… - International …, 2005 - asmedigitalcollection.asme.org
… for understanding product usage context and its impact upon customer needs and product
preferences… on product design and consumer preference is addressed somewhat in marketing …