… field of considerable interest is virtual reality (VR). In the … in the augmented reality (AR) and
virtual reality (VR) space, with a … , a number of opportunities for virtual reality are now evident (…

Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …

… holiday packages through virtual reality affects behavioral … holiday travel packages
between an immersive virtual reality … Based on this channel switching consumer behavior (eg, …

… Virtual reality (VR) tools are of particular interest to tourism advertisers because they can
provide potential consumers, wherever they are located, with a realistic preview of a travel …

… value and the intention to adopt virtual reality (VR) for evaluating various tourist destinations.
… BI1: I plan to use VR for travel plan in the near future, 0.76 BI2: I intend to use VR in travel …

… Virtual reality can influence consumer behavior in powerful ways, but in the domain of
tourism marketing, less is known about the psychological process. One possibility is that …

… of VR to replace physical travel in times when travel possibilities are limited due to travel
restrictions … As consumer anxiety and uncertainty is becoming a big challenge for tour operators, …

… , travel giant Marriott International, as well as Europe’s largest retailer for consumer
electronics (SATURN) recently launched VR shopping applications. For retailers, VR shopping is …

… For instance, a travel agency could provide customers with virtual short trips to various
destinations to facilitate the purchase decision of their travelers. This would not only help the …

… The appearance of affordable hardware has made Virtual Reality (VR) one of 2015s most
discussed electronic consumer devices. Its technological power lies in its intensity and the …