… understandings of autonomous driving by user type. In order to explore consumers’
understandings of autonomous driving, … differences of autonomous driving between ODs and FDs. …

… important to understand consumers’ … drivers and full or partial autonomous driving systems
are yet to be resolved. Such challenges include the impact of automated systems on drivers’ …

… control and more, innovations around autonomous and highly automated vehicle … consumer
vehicles in the form of active safety, driver assistance systems, and limited automated driving …

… Perceived ease of use is therefore negatively affected by the loss of driving pleasure
because autonomous driving could lead to the loss of the ability to actually master and control a …

… This study aimed to find which factors influence consumers’ intention to purchase a fully
autonomous driving system in the future and which perceived product characteristics influence …

… , bring to the new technology of autonomous driving? Alongside the technical and legal …
The emerging debates assume that a switch from conventional to autonomous driving might …

… to understand autonomous driving acceptance. Therefore, we adhere to Venkatesh et al.’s
(2013) suggestion of applying a mixed-method approach. Initially, we conducted interviews …

… Our findings show that brands play a central role when making autonomous driving
decisions. Brand preferences differ systematically when buying versus renting a self-…

… in understanding the demand, penetration, and policy implications of autonomous vehicle
technology. Several recent studies attempt to understand how consumer preferences for …

… functions based on theoretical consumer ideas or, in a few cases, referred to driving … on
how consumers perceive and evaluate automated driving innovation technology in real driving …