… First, although our content analysis included all identifiable corporate blogs by major
corporations listed on two of the most well‐known corporation/brand lists, the sample size of this …

… corporate blogs by providing a systematic, content analysis of what corporations are
communicating on their blogs. … procedure, the findings of the content analysis were examined from …

… blogs are inherently interactive, there are a variety of supplementary tools able to increase
blog … This paper explores the usage of interactive tools featured among the corporate blogs of …

… Corporate Blog as an e-CRM tool. We attempt to study the impact of brand communication
(content type and volume), hosted on an organizational blog, … posts on a Corporate Blog, and …

… among advertisers, research on corporate blogs has been almost nonexistent… corporate
blog phenomenon, this study explored corporate blogs as a form of eWOM advertising by content…

… In this chapter we will discuss corporate blogs and corporate social media and examine …
corporate social media is used and outline the historical development that corporate blogs have …

… companies maintained corporate blogs, based on a Web site list claiming to offer an
exhaustive list of Fortune 500 blogs (Cho, 2007). Of the companies that did have corporate blogs, …

… Exploratory factor analysis found the following H-L4 categories to be strongly associated
with a single factor calculated from the content analysis of comments to blog entries: …

… analysis, which does not require the same detailed theoretical and technical knowledge as
approaches like content analysis. … the corporate blog, I will not label the types of blogging on …