A critical review of digital marketing

M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 - papers.ssrn.com
… As a purpose of this study (critical review), data have been collected on all India basis. The
secondary … This is the best/standard practice for a research which is a critical review type. …

Digital marketing as an effective tool for advertising in India: A critical review

N Sharma - PalArch's Journal of Archaeology of Egypt …, 2021 - archives.palarch.nl
… The literature review takes into account the current advertising … digital marketing as a
preferred source over traditional medium. The data gathered reveals very interesting but critical

Power of digital marketing in building brands: A review of social media advertisement

R Sundaram, DR Sharma… - International Journal of …, 2020 - papers.ssrn.com
… techniques and further traverse the demand for digital marketing in the swiftly altering
advertisement industry. For this purpose, a critical review of literature and interviews with the …

Digital marketing: A framework, review and research agenda

PK Kannan - International journal of research in marketing, 2017 - Elsevier
… in digital marketing. In our discourse, we examine the research issues in digital marketing
from … research conducted in the domain of digital marketing and focus on substantive issues of …

[PDF][PDF] The role of digital marketing in consumer behavior: A survey

M Alghizzawi - Int. J. Inf. Technol. Lang. Stud, 2019 - researchgate.net
… shed light on the role digital marketing plays on consumer behavior … in guiding future
developments of digital marketing in tourism. The … Providing a critical analysis for the studies under …

[图书][B] Digital marketing

D Chaffey, F Ellis-Chadwick - 2019 - books.google.com
… Benefits of digital marketing Alternative digital business models What is the difference … and
digital business? Different forms of functionality of digital presence Digital marketing insight …

The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms

MK Peter, M Dalla Vecchia - … and technology: Digital innovation and digital …, 2021 - Springer
digital marketing tools based on a literature review in order to leverage the opportunity of
digital technology in the marketing … The literature review identified nineteen relevant articles. …

[PDF][PDF] A study on literature review for identifying the factors impacting digital marketing

D Bhagowati, DM Dutta - International Journal of Sales & Marketing …, 2018 - academia.edu
… on digital marketing and factors impacting digital marketing. The … on digital marketing and
factors impacting digital marketing … the critical success factors in digital purchases, marketing

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

V Shankar, D Grewal, S Sunder, B Fossen… - … of research in Marketing, 2022 - Elsevier
review of digital marketing communication research. Second, we derive and summarize
novel insights on digital … Third, we identify critical research gaps, especially digital

A critical review of digital marketing in Bangladesh

MW Hasanat, A Hoque, M Anwar… - … Journal of Research …, 2020 - indianjournals.com
Digital marketing involves promotional activities and techniques that enable customers to …
marketing and digital marketing. Besides, the article also evaluates various digital marketing