CSR communication strategies for organizational legitimacy in social media

E Colleoni - Corporate Communications: an international journal, 2013 - emerald.com
… which corporate communication strategy adopted in online social media is more effective
to create convergence between corporations' corporate social responsibility (CSR) agenda …

Using the right CSR communication strategy: The impact on consumer attitude and behavior

K Schiefelbein - 2012 - essay.utwente.nl
CSR communication is a difficult undertaking because it bears a variety of threats and
opportunities. For this reason the right CSR communication strategy … the actual status of CSR in …

Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy

S Kim - Journal of Public Relations Research, 2011 - Taylor & Francis
… For example, this study found the transferring effects of CSR communication strategy, which
CSR strategy? How is a communication-based CSR strategy related to a behavioral-based …

CSR communications strategies through social media and influence on e-reputation: An exploratory study

V Dutot, E Lacalle Galvez, DW Versailles - Management decision, 2016 - emerald.com
CSR and CSR communication strategies after the advent of Web 2.0. They explain that the
number of sources of information available to stakeholders (incl. consumers) and the variety …

Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication

S Du, CB Bhattacharya, S Sen - International journal of …, 2010 - Wiley Online Library
… In sum, a key challenge in designing effective CSR communication strategy is how to
reduce stakeholder skepticism and to convey favorable corporate motives in a company's …

CSR communication: quo vadis?

U Golob, K Podnar, WJ Elving… - … communications: An …, 2013 - emerald.com
CSR communication strategies on organisational legitimacy in online environments. It focuses
on the question of which strategies … responsibilities and the corporate CSR agenda, and …

CSR communication: An impression management perspective

J Tata, S Prasad - Journal of business ethics, 2015 - Springer
… management by examining CSR communication from an … to manage its CSR image and to
engage in CSR communication. In … , and develop strategies for future CSR communication. …

[PDF][PDF] Public expectations of CSR communication: What and how to communicate CSR

S Kim, MT Ferguson - Public Relations Journal, 2014 - researchgate.net
… for effective CSR communication, this study examines publics’ expectations for CSR
communication. By providing what kinds of communication publics want from companies’ CSR

CSR communication strategies and stakeholder engagement of upscale hotels in social media

D Kucukusta, M Perelygina, WS Lam - International journal of …, 2019 - emerald.com
… practices show the highest level of engagement among CSR-related posts. … CSR
communication strategies on social media. It also provides insights on how to draft more effective …

Two‐way communication strategy on CSR information in China

H Chen, H Zhang - Social Responsibility Journal, 2009 - emerald.com
communication between them. The study researches Chinese situations on one‐way
communication … to implement strategy on two‐way communication on CSR information between …