G Greve - Procedia-Social and Behavioral Sciences, 2014 - Elsevier
… effect from customerengagement on brandloyalty and a moderating effect of … customer engagement. First, active as well as passive engagement activity has an impact on brandloyalty. …
… brandloyalty can be strengthened not only through the service consumption experience but also through customerengagement … between customerengagement and key brandloyalty …
S Ningthoujam, R Manna, V Gautam… - … Journal of Electronic …, 2020 - inderscienceonline.com
… among online social media, customerengagement and brandloyalty. The study model was … of customerengagement and has significant direct impact on customerengagement. …
M Tuti, V Sulistia - Jurnal Manajemen Bisnis, 2022 - journal.umy.ac.id
… Meanwhile, others uncovered that brand attitudes affected brandloyalty negatively (Cho et al., … of customerengagement through customer satisfaction and brand trust on brandloyalty. …
… The present study follows a correlational study design to determine the relationship between customerengagement, brandloyalty and social interactivity in a quantifiable manner that …
… brandloyalty to capture the overall attitudinal loyalty to a specific brand rather than directly measuring actual brand-loyal … ) were adapted to measure brandloyalty. The measurement …
BA Apenes Solem - Journal of Consumer Marketing, 2016 - emerald.com
… a service brand will discover its inability to satisfy customers via … This paper considers brand loyalty as the expression of … to stay loyal, recommend the brand, and choose the brand again…
RA Rather, S Tehseen, SH Parrey - Spanish Journal of Marketing …, 2018 - emerald.com
… the influence of customer–brandengagement on brandloyalty (β … of customer–brand engagement in determining brandloyalty … customer identification and customerengagement, …
… literature because without trustworthiness, customers’ trust may … brandloyalty formation via customerengagement. This study is timely because brandloyalty and customerengagement …